What Is Search Engine Optimization?

Search engine optimization (SEO) is the process of ensuring that your potential customers can find you easily using any of the major search engines. Search Engine OptimizationThe search engines use automated programs (called “spiders”) to crawl the internet and complex formulas (called “algorithms”) to determine a website’s relevancy and value. A website must be search engine “friendly” in order to rank anywhere near the top of the results for a given search term. In other words, a website must be easily accessible by the search engine spiders and meet the relevancy and value standards imposed by the search engines and their algorithms.

In the early days of search, it may have been enough to add keywords to a website’s meta tags to improve placement in the search results. Today, as the search engines have become more sophisticated, search engine optimization has become much more complicated. Many different factors have to be considered in order to increase a website’s rankings.

How Can Search Engine Optimization Help You?

The internet is used by millions of people every day to find the products or services that they need. If your website is to be found by people looking for your products or services, it must rank well in the search results. Optimization can increase your rankings and therefore increase visitors to your website. These visitors are a highly targeted audience. They were looking for your products or services in the first place.

We can do a thorough evaluation of your website to discover any problem areas and carry out the optimization process. A complete optimization can greatly increase your free (non ad-based) search engine placement and therefore help to increase your business.